Prenuvo
From clinical to aspirational
In under an hour, Prenuvo can scan your entire body, with no contrast dyes or radiation, and tell you what might kill you.
In fact, 1 in 20 patients receive a life‑saving diagnosis.
But their brand identity felt like a dialysis clinic–it didn’t convey the innovation of the tech, nor the premium feel of the experience.
Squero partnered with Prenuvo to develop new messaging, plus an elevated brand identity and design system. That led to a complete website redesign, heavily reliant on a testimonial video series and library of real customer portraits that Squero produced.
We have been building Prenuvo to challenge the belief that healthcare should be scary. Instead, it should inspire hope and empowerment.
Andrew Lacy, Founder & CEO of Prenuvo
Since working together, Prenuvo has grown to 110,000 members, 17 clinics and counting, and raised $120M as part of their 2024 Series B fundraising.
Our approach
It’s not a clinic, it’s a lifestyle
Prenuvo isn’t just for checkups–it’s for people who want to get ahead of what’s coming. We shifted the brand from medical to aspirational, framing it as a proactive wellness choice.
Tell the customers stories
Real stories build trust faster than stats. We highlighted unfiltered testimonials from people Prenuvo had helped, letting their voices and portraits create a connection and credibility.
Celebrate the tech
Prenuvo’s tech is groundbreaking–but it shouldn’t feel cold. We translated its complexity into wonder, making it feel elegant, accessible, and essential.
